1912 Vintage California Hunting License with Hoegee Co Ad Holder (19062307R)

Description

Vintage California Hunting License, Issued July 1, 1912, expiration June 30, 1913.
Scene with ringed neck pheasants.
Approximately 108mm x 64mm.
Slides into contemporary holder with advertisement for the Wm. H. Hoegee Co.
The Wm. H. Hoegee Co. was founded in 1889 by its namesake as a tend and awning business serving the mining community. By 1907 it had expanded to include innumerable goods and occupied a building in downtown Los Angeles at 138 Main Street that was four stories and 60 x 350 feet. They employed 200 people that year, and it was run by Adolph Hartmann and John C. Hill.
William C. Hoegee was a noted California philanthropist. With a massive residence in Hollywood, Cal., he was president of the Hollywood Improvement Association. He passed away in 1919, leaving a massive estate.
Hoegee Co.
carried sporting goods from an early date (1890s perhaps). By 1912, as evidenced in this Railway Employees magazine, billed themselves as "The greatest sporting goods house on the Pacific Coast." Hoegee was very committed to west coast fishing. They sponsored a number of fishing events, including giving a loving cup for the largest Albacore, and working with the famed Catalina Tuna Club. So successful was Hoegee's tackle trade (and sporting goods sales) that in 1915 they were listed as among the largest retail sporting goods companies in the nation. After World War II, Wm. C. Hoegee Co. merged with Western to form the Western-Hoegee Company.